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features of microsoft dynamics crm integration

Microsoft Dynamics CRM is equipped with features that can help a business improve its sales and marketing strategies and improve its customer service. Its features allow businesses to communicate better with their customers, employees, business partners, and vendors.

Sales Team

Sales Department

One of the features of the CRM solution is that it allows businesses to easily access their customer data online and offline. When your sales team has access to complete customer data, they can easily identify and create leads. Moreover, they will be in a better position to create a sales strategy that is flexible and effective. The software provides information regarding sales, products, and quotes on the click of the mouse.

For The Marketing Team

Marketing Team
Marketing Team

Microsoft Dynamics CRM features tools that are of great value to the marketing department. It helps the marketing professionals to categorize customers into different segments and then create a marketing strategy for each segment. It also features tools that marketing executives can use to create customer data and use this data to plan campaigns.

With the help of information sharing portals, marketing executives can share their information and data across the business structure using computers.

Improving Customer Service


Its customer centric features help improve customer service. With the help of Microsoft Dynamics CRM, business staff is able to respond to customer questions faster and accurately. From the contact point to sale point, the staff is able to keep a track on the customer. It helps staff to anticipate and address a customer issue in a consistent and reliable manner. Better customer service always translates into more business.

Today, Microsoft Dynamics CRM provides multilingual support. In other words, businesses that have customers or departments who converse in French, Brazilian, Spanish, or Portuguese can do so easily with CRM Microsoft.

The CRM software can easily integrate with the Microsoft Dynamics GP. An integration of the two systems means improvement in productivity in the sales, financial, marketing, and service departments across the business.

So basically with its sales, marketing, and customer service features, it is able to provide a business with competitive edge on others.

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